Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Settings
Yahoo, a well-known name in the digital world, operates as part of the broader Yahoo family of brands. This family includes several popular sites and apps such as AOL, Engadget, In The Know, and Makers. Together, these platforms provide various services and content to millions of users worldwide.
Cookie Usage on Yahoo Platforms
When you visit any of the sites or use the apps owned and operated by Yahoo and its affiliated brands, cookies and similar technologies are utilized. Cookies are small data files stored on your device that enable websites and apps to function efficiently by remembering your preferences and interactions.
Yahoo explains that cookies serve several key purposes:
- Providing Services: Cookies help in delivering the site’s and app’s functionality to users seamlessly.
- Authentication and Security: They are used to authenticate users, implement security measures, and prevent spam and abuse.
- Measurement and Analytics: Cookies assist in counting visitor numbers, identifying the devices (iOS or Android) and browsers used, and measuring the duration of visits. Such data is collected in aggregate, ensuring it is not linked to individual users.
Privacy, Consent, and Personal Data
If users select the ‘Accept all’ option, Yahoo and its partners—including 237 entities part of the IAB Transparency & Consent Framework—may store and access information on devices using cookies. This process extends to using precise geolocation data, IP addresses, browsing histories, and search data.
This information supports a variety of functions such as:
- Analytics
- Personalized advertising and content delivery
- Advertising and content performance measurement
- Audience research and service development
Users who prefer not to have their data used for these additional purposes can choose ‘Reject all.’ Furthermore, there is an option to ‘Manage privacy settings’ to customize consent preferences.
Ongoing Control Over Privacy Choices
Yahoo emphasizes that users retain control over their privacy choices at all times. Consent can be withdrawn or adjusted by visiting the ‘Privacy & cookie settings’ or the ‘Privacy dashboard’ available on Yahoo sites and apps.
For comprehensive information about how Yahoo manages personal data and cookies, users can refer to the company’s privacy policy and cookie policy. These documents provide detailed insights into data use practices and user rights.
In summary, Yahoo and its family of brands are committed to transparency regarding the use of cookies and personal data, offering users clear choices and control over their privacy while delivering personalized and secure digital experiences.
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