Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Options
Yahoo is a prominent member of a larger family of brands that the company owns and operates. This family includes well-known sites and apps such as AOL, Engadget, In The Know, and Makers, all under the umbrella of the Yahoo brand.
Cookies and Their Purpose
When users visit any of the Yahoo family’s sites or use their apps, these platforms use cookies and similar technologies, including web storage, on users’ devices. Cookies are tools that allow website and app operators to store and read information from a user’s device to improve and manage their services.
The purposes for which cookies are used on these sites include:
- Providing access to the sites and apps and ensuring they function correctly.
- Authenticating users to verify their identity, applying security measures, and preventing spam or abuse.
- Measuring usage by tracking the number of visitors, the types of devices used (such as iOS or Android), browsers in use, and the duration of visits. This data is collected in aggregate form and is not linked to individual users.
Consent and Privacy Choices
Yahoo places a strong emphasis on user consent and transparency regarding data collection. When visiting their sites or apps, users are presented with options concerning cookies and data use:
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Accept All: Users who select this option consent to Yahoo and its partners, including 238 entities that participate in the IAB Transparency & Consent Framework, storing and accessing information on their devices. This consent allows for the use of precise geolocation data, IP addresses, browsing, and search data. These data points are utilized for analytics, personalized advertising and content, advertising and content measurement, audience research, and the development of services.
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Reject All: Selecting this option denies Yahoo and its partners permission to use cookies and personal data for the additional purposes beyond those essential to the operation of the sites and apps.
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Manage Privacy Settings: This option allows users to customize their cookie preferences and control how their data is used.
Users also have the flexibility to withdraw consent or modify their privacy choices at any time. This can be done by accessing the “Privacy & cookie settings” or the “Privacy dashboard” links, which are available on Yahoo’s sites and apps.
Further Information
For more detailed information about how personal data is handled, users can refer to Yahoo’s comprehensive Privacy Policy and Cookie Policy. These documents provide clarity on data practices and reassure users about the measures taken to protect their privacy while delivering tailored and secure digital experiences.
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