Understanding Yahoo’s Family of Brands and Cookie Policy
Yahoo is a prominent part of the Yahoo family of brands, which encompasses a variety of websites and applications that users around the world access daily. This family includes well-known platforms such as Yahoo itself, AOL, Engadget, Rivals, In The Know, and Makers. These sites and apps operate collectively under the Yahoo umbrella, offering diverse content and services across different interests and industries.
How Yahoo Uses Cookies
When users engage with Yahoo’s sites and apps, the platforms utilize cookies and related technologies, such as web storage, to enhance the user experience. Cookies are small data files that websites and apps store on your device, allowing them to collect and retrieve information during your interactions.
Yahoo explains that cookies enable several key functions:
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Providing Services: Cookies help ensure that the sites and apps function correctly and deliver content smoothly.
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Security and Authentication: They assist in verifying users’ identities and protecting against spam or abusive activity.
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Measurement and Analytics: Cookies allow Yahoo to analyze how many visitors access their pages, the devices and browsers used (e.g., iOS or Android), and the time spent on their sites and apps. This data is aggregated and anonymized, meaning it is not linked to specific individual users.
Consent and Data Usage
Yahoo offers users control over how cookies and personal data are used. By clicking “Accept all,” users consent to Yahoo and its partners—including over 230 entities participating in the IAB Transparency & Consent Framework—storing and accessing information on their devices. This permission also extends to gathering precise geolocation data, IP addresses, browsing history, and search data. These data points support activities such as analytics, personalized advertising and content delivery, content measurement, audience research, and the development of services.
Alternatively, users who prefer not to have their data used for these purposes can click “Reject all.” Yahoo also provides the option to customize privacy preferences through “Manage privacy settings,” enabling users to tailor data collection and usage according to their comfort levels.
Importantly, users can withdraw their consent or adjust their privacy settings at any time by navigating to the “Privacy & cookie settings” or “Privacy dashboard” on Yahoo’s sites and apps.
Commitment to Transparency
Yahoo emphasizes transparency by providing detailed information on its cookie and privacy policies. Users are encouraged to review these policies to better understand how their personal data is handled and what controls they have regarding their information.
For individuals using Yahoo’s sites and applications, understanding these(cookie) policies and the implications of their consent choices is essential in managing online privacy and ensuring an informed digital experience across the Yahoo family of brands.
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