Tiny Bali Village Pemuteran Honored with United Nations Best Tourism Village Award
Bali, Indonesia — Nestled along the northwest coast of Bali, the humble fishing village of Pemuteran has recently captured the world’s attention after being recognized by the United Nations World Tourism Organisation (UNWTO) as the Best Tourism Village. This prestigious accolade was awarded during a ceremony held on October 17, 2025, in Huzhou, China, highlighting Pemuteran among a select group of just 52 winners out of an initial pool of approximately 300 communities worldwide.
Pemuteran, often referred to as Bali’s hidden gem, is celebrated for its serene atmosphere, rich cultural traditions, and outstanding commitment to sustainable tourism and marine conservation. The village’s efforts to promote community-based tourism practices that safeguard the natural environment set it apart, attracting recognition from international adjudicators.
A Model for Sustainable Tourism and Marine Conservation
One of Pemuteran’s defining features is its extensive coral reef ecosystem, regarded as one of the most expansive in the region. The village is home to BioRock Indonesia, an innovative project dedicated to restoring coral reefs damaged by climate change and coral bleaching through advanced technology. Visitors to Pemuteran can explore the vibrant marine life via snorkeling and diving tours that not only showcase the health of restored reefs but also foster awareness of marine conservation.
The village has gradually welcomed tourists with a focus on sustainability, encouraging low-impact visitation that supports local livelihoods without compromising environmental integrity. Local eateries known as warungs offer authentic culinary experiences, while nearby natural attractions, including waterfalls and Menjangan Island, round out the offerings for eco-conscious travelers.
Social media influencers and travel enthusiasts have praised Pemuteran for its authentic Bali charm, distinct from the island’s more commercialized tourist hubs like Canggu and Seminyak. Australian travel influencer Kylie, known as “travelfitnessbali,” highlighted Pemuteran’s appeal on TikTok, emphasizing its snorkeling opportunities and tranquil resorts, urging visitors to explore beyond Bali’s typical destinations.
Expectations Following the Award
The recognition by UNWTO is expected to boost tourist arrivals significantly, mirroring positive trends seen in other Bali villages such as Penglipuran and Jatiluwih, which have earned similar honors in past years. Both these locations experienced economic growth and strengthened cultural preservation efforts following their inclusion on the prestigious list.
Gede Dody Sukma Oktiva Askara, Head of the Buleleng Tourism Office, commended the collaborative spirit among Pemuteran’s residents, business owners, and local government that contributed to securing the award. He underscored the village’s unique approach combining environmental stewardship with community engagement, which serves as a model for other tourist villages.
“The underwater conservation initiatives, coral reef maintenance, and united efforts of the community, businesses, and government are key factors that distinguish Pemuteran,” Mr. Askara stated. “We anticipate the award will not only increase tourist visits but also benefit the local economy, culture, and environmental sustainability.”
A Promising Future
Pemuteran’s international recognition is shaping the village’s future as a sustainable tourism destination, preserving its natural wonders and cultural heritage while opening doors for economic development. Tourists are encouraged to experience this lesser-known Bali locale, where the blend of tradition, nature, and innovation offers a truly enriching escape.
As the world seeks tourism models that prioritize ecological balance and community welfare, Pemuteran stands out as an inspiring example of how small destinations can make a global impact. Visitors can look forward to diving into crystal-clear waters teeming with vibrant marine life, savoring local flavors, and immersing themselves in the peaceful rhythms of a village that has earned its place on the world stage.
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