Indonesia’s Potential For World-Class Regenerative Tourism Starts In Bali
July 31, 2025
Indonesia is positioning itself as a global leader in regenerative tourism, with efforts spearheaded in its renowned travel destination, Bali. Recognizing the pressing challenges posed by overtourism and environmental degradation in popular areas, the Indonesian government has announced a strategic shift toward tourism that benefits both nature and local communities.
At a recent press conference in Jakarta, Ni Made Ayu Marthini, Deputy for Marketing at the Ministry of Tourism, outlined the country’s renewed focus on regenerative tourism—a sustainable approach aimed at restoring ecosystems and empowering residents while delivering a net positive impact on visited areas. “We remain focused on communicating Indonesia’s added value, such as its cultural diversity, natural beauty, and quality services, with a greater focus on regenerative tourism,” Marthini stated.
This initiative builds upon the 2024 launch of the Wonderful Indonesia campaign #KeepTheWonder, which encourages both domestic and international travelers to contribute positively to environmental preservation and cultural heritage restoration throughout Indonesia.
To promote this vision globally, the Ministry of Tourism is actively engaging with travel agents and tour operators worldwide. Incentives and support are being offered to partners who champion regenerative tourism principles. Marthini emphasized the importance of maintaining strong international collaborations, saying, “We need to maintain good cooperation and relationships with travel agents and tour operators from all over the world.”
Recent promotional activities by the Wonderful Indonesia team have spanned continents, with marketing efforts undertaken in Germany, Italy, Malaysia, and more. Upcoming plans include sales missions in Korea and China as well as further tourism promotions in India, the United Kingdom, and the United States. These efforts aim to provide travelers access to authentic, meaningful experiences that go beyond conventional tourism.
International visitors can expect enhanced opportunities to engage in regenerative tourism activities across Indonesia’s top destinations, starting with Bali. Initiatives like the Astungkara Way in Tabanan Regency exemplify this approach by integrating sustainable farming, eco-tourism, and cultural immersion. One signature experience is the 10-day Coast to Coast trek, where tourists embark on a guided pilgrimage crossing Bali from its southern to northern coast, discovering lesser-known natural and cultural landscapes along the way.
The Ministry of Tourism is also improving accessibility through efforts to increase direct flight routes and frequencies from key source markets. Marthini assured that safety remains a high priority, especially amid regional tensions such as the recent conflict on the Thai-Cambodia border. “We always emphasize that Indonesia is a safe and stable country for international tourists to visit,” she reassured.
Through adaptive strategies, strong partnerships, and innovative programs, Indonesia aims to become the premier choice for travelers seeking safe, diverse, and environmentally responsible destinations in Southeast Asia. Bali’s leadership in regenerative tourism sets a precedent for the country’s broader ambitions in sustainable travel development.
For interested travelers, official resources and social media channels provide up-to-date information on events, festivals, activities, and promotional offers designed to enrich visitor experiences while supporting Indonesia’s regenerative tourism goals.
As Indonesia charts this new path, tourists can look forward to discovering the natural and cultural wonders of the archipelago in ways that leave positive, lasting impacts on the places and people they visit.
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