Agoda Reports Surge in South Korean Travel Bookings to Tokyo, Bali, and Jeju for Chuseok Holiday Season
As South Korea prepares for its highly anticipated 2025 Chuseok holiday—a ten-day period traditionally dedicated to family gatherings—a notable surge in travel interest has been observed among South Korean tourists. According to data released by digital travel platform Agoda, popular vacation destinations such as Tokyo, Bali, and Jeju Island are attracting significant attention from travelers planning to make the most of this golden holiday season.
Rising Travel Demand During Chuseok
Agoda’s recent analysis highlights a marked increase in accommodation searches by South Korean travelers in the lead-up to Chuseok. Year-on-year comparisons reveal a 29% growth in domestic travel bookings and a 19% rise in interest for international destinations. This upward trend underscores a strong desire among holidaymakers to enjoy their last major trip of the year, spanning families, couples, and solo adventurers alike.
Top International Destinations
Japan continues to be the most favored international destination for South Korean tourists during Chuseok. Tokyo ranks as the number one choice, closely followed by other Japanese cities such as Fukuoka and Osaka. These destinations benefit from their geographic proximity and offer a rich combination of culinary delights, vibrant urban culture, and immersive traditional experiences—ideal for travelers seeking a rewarding yet convenient getaway.
Beyond Japan, Bali in Indonesia remains a beloved spot for those looking for scenic beaches, lush landscapes, and upscale resorts catering especially to families and honeymooners. Additionally, Da Nang in Vietnam rounds out the top five international destinations, popular for its tranquil coastline alongside cultural highlights like the Marble Mountains and the Golden Bridge.
Popular Domestic Retreats
On the domestic front, Jeju Island leads as South Korea’s top travel destination for Chuseok visitors. Known for its unique volcanic terrain, tranquil black-sand beaches, and farm-to-table culinary experiences, Jeju appeals both to thrill-seekers and travelers in search of peace. Busan holds the second spot domestically, attracting tourists with its colorful coastline, diverse street food scene, and bustling shopping areas. Seoul remains consistently popular as a festive urban center, drawing both repeat and first-time visitors during the holiday.
Remarkably, smaller destinations such as Gyeongju and Sokcho are gaining momentum. Gyeongju experienced a striking 91% increase in travel interest, favored for its extensive historical landmarks and cultural heritage. Meanwhile, Sokcho is emerging as a modern tourism hotspot through innovative work-cation programs and attractions like its captivating “Sea of Light” media art installation on the beach that blends technology with natural beauty.
Agoda’s Role in Facilitating Travel
Agoda emphasizes its commitment to enabling South Korean travelers to craft seamless and memorable holiday experiences. With access to over 6 million properties worldwide, 130,000 flight routes, and 300,000 activities, the platform offers a one-stop solution for booking accommodations, flights, and tours. By providing affordable and curated travel packages, Agoda supports families and individuals in planning comprehensive, convenient, and budget-friendly itineraries tailored to the Chuseok holiday.
Industry experts regard the surge in bookings as not just a revival of tourism but also a strengthening of cultural and economic ties between South Korea and favored Asian destinations. The platform’s broad selection and competitive pricing empower travelers to explore at their leisure while maximizing value.
Looking Ahead to Meaningful Travels
For many South Koreans, Chuseok travel is about more than sightseeing—it is a cherished opportunity to reconnect with family and create lasting memories. Whether wandering the neon-lit streets of Tokyo, enjoying fresh seafood in Busan, or experiencing the serene beauty of Jeju and Bali, the holiday promises a blend of discovery, joy, and togetherness.
Jay Lee, Agoda’s Country Director, expressed enthusiasm about South Koreans taking full advantage of their final long holiday of the year. He reaffirmed Agoda’s dedication to providing flexible and affordable choices to support holidaymakers in making these treasured journeys.
As Chuseok approaches, South Korean travelers continue to prioritize a balance of convenience, cultural enrichment, and relaxation, confirming Tokyo, Jeju, Bali, and Busan as top contenders on their travel bucket lists for 2025.
Add a comment