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18 Apr 2025

Bali’s Balancing Act: Can the Island Preserve its Paradise Amid Rising Overtourism?

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Can Bali Solve Its Overtourism Dilemma?

By Chad de Guzman

Bali, known for its stunning landscapes, vibrant culture, and warm hospitality, is facing a growing crisis: overtourism. The Indonesian island that has seduced millions of travelers is now grappling with the consequences of its popularity, including environmental degradation and cultural erosion. As the number of visitors continues to rise, local authorities are striving to strike a balance between economic growth and preserving the island’s identity.

A Historical Perspective on Tourism in Bali

The tourism saga in Bali dates back nearly a century when French-born American adventurer and filmmaker André Roosevelt visited the island in 1924. He was captivated by its allure, dubbing it “The Last Paradise.” However, Roosevelt foresaw the challenges that mass tourism could bring, suggesting measures such as a tourist tax to mitigate its impact. Fast forward to 2024, and Bali implemented a tourist levy, reflecting a longstanding conversation about sustainable tourism practices.

Today, Bali is one of the world’s premier travel destinations, attracting around 6.33 million international visitors last year, surpassing pre-pandemic numbers. While tourism accounts for 60-70% of Bali’s regional GDP, the adverse effects of excessive visitors cannot be overlooked. Issues such as traffic congestion, environmental pollution, and disrespectful behavior towards local customs have raised alarms among residents and officials alike.

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The Call for Better Regulation

Tjok Bagus Pemayun, head of Bali’s provincial tourism office, emphasized that while the island is setting ambitious targets for visitor numbers, enforcement of regulations is crucial. He highlighted that many of the rules intended to curb negative tourist behavior have been inadequately enforced. To rectify this, recent announcements from Bali’s Governor Wayan Koster include revising a list of dos and don’ts for visitors, initially outlined in visitors’ passports since 2023. These guidelines inform tourists of acceptable behavior, particularly at sacred sites, and detail consequences for noncompliance. Governor Koster noted, “As things change, we need to adapt,” acknowledging the necessity of these updates ahead of the upcoming Balinese New Year, a period characterized by reflection and community.

Implementing a Tourist Tax

An essential element of Bali’s strategy to manage tourism is the newly introduced tourist tax, set at approximately $9. Despite its recent implementation, compliance has been low, with only about a third of foreign visitors contributing to the new fee. Governor Koster indicated future restrictions, such as barring entry to attractions for those who do not pay the levy, alongside stricter penalties for violations of local laws.

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Niluh Djelantik, an Indonesian senator and prominent advocate for sustainable tourism, remarked that some foreign visitors have treated Bali with a sense of entitlement, often overlooking local customs and laws. This behavior, she believes, has stemmed partly from perceptions of corruption and inconsistent enforcement of laws across Indonesia.

Future Prospects and Challenges

Bali’s officials are evaluating a mix of other initiatives to curb tourist disruption, including a suspension on new hotel constructions and an exploration of more stringent laws governing tourist activities. However, the success of these measures often encounters obstacles, as evidenced by the recent challenges in enforcing a motorcycle ban for tourists, a policy proposed after numerous accidents.

Simultaneously, there’s a broader conversation about the need for quality tourism over sheer numbers. Stakeholders, including Pemayun and local business leaders, suggest that enhancing the quality of the tourism experience—rather than simply increasing tourist arrivals—could pave the way for a more sustainable future.

The Bigger Picture

Bali is not alone in its struggle against the effects of overtourism. Globally, many tourist hotspots face similar challenges. As residents and authorities grow weary of high visitor numbers leading to disruptions, Indonesia’s former tourism minister warned against allowing deeper divisions to form between locals and tourists.

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With a push towards responsible tourism becoming more imperative, it remains to be seen whether Bali can navigate its complexities and maintain its enchanting allure while ensuring that both its economy and cultural heritage can thrive for generations to come. The stakes are high, not just for Bali’s sustainability, but as a precedent for other overrun destinations worldwide.

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