Bali Remains a Top Australian Travel Destination: New Study Seeks Aussie Insights
Bali, often hailed as the "Island of the Gods," continues to hold a special place in the hearts of Australian travellers. With its enticing combination of sun-drenched beaches, vibrant culture, and convenient proximity to Australia, Bali remains one of the most preferred international vacation spots for Aussies. In 2024 alone, more than 1.5 million Australians visited the island, making them the largest group of international tourists to Bali.
Bali’s Enduring Appeal for Australians
For decades, Bali has been a favourite getaway for Australians seeking a tropical escape. The island’s accessibility from major Australian cities such as Sydney and Perth, combined with affordable return airfare often priced below AUD 500, makes it an attractive destination. Additionally, the relatively low cost of living in Bali means that visitors can enjoy a luxurious holiday experience without straining their budgets.
Bali offers a diverse range of attractions catering to all types of travellers. From the vibrant nightlife of Kuta to the tranquil rice terraces of Ubud, visitors can indulge in unique cultural experiences, enjoy world-class surf breaks, or relax in family-friendly resorts. The island’s rich cultural tapestry, including traditional temples and ceremonies, further enriches the visitor experience, encouraging repeat visits from Australian tourists year after year.
In the first five months of 2025, Bali welcomed 2.64 million international arrivals, marking a 9% increase from the same period in 2024. Australians led this growth, maintaining Bali’s status as Australia’s top international getaway, despite competition from emerging destinations like Japan, which has seen a rise in popularity due to its ski resorts and favorable exchange rates.
Tourism remains a vital component of Bali’s economy, contributing approximately 4.6% to Indonesia’s GDP in 2025 and supporting nearly 26 million jobs. However, this rapid influx of visitors brings challenges such as overtourism and infrastructure pressures, underscoring the need for sustainable tourism development on the island.
A New Study to Understand Australian Travellers
To gain deeper insights into why Bali continues to captivate Australian travellers, researchers Alexander Josiassen from Copenhagen Business School and Asti Aksari from Udayana University have launched a new study exploring the perceptions and experiences of tourists. The duo, connected through their prior collaboration at Victoria University in Melbourne, brings considerable expertise in tourism research with a focus on destination image and tourist behaviour.
The study specifically targets foreign tourists visiting Bali, with a particular emphasis on Australians due to their strong connection to the island. Whether currently enjoying Bali’s attractions or recently returned from a trip, Australian travellers are encouraged to participate in an online survey aimed at collecting valuable firsthand insights.
The research will explore various factors shaping tourists’ perceptions of Bali, including its natural beauty, cultural heritage, and challenges such as traffic congestion and overcrowding. By understanding these perspectives, the study aims to provide practical recommendations for Bali’s tourism stakeholders and policymakers in their efforts to create a more sustainable and balanced tourism sector that benefits both visitors and local communities.
Perspectives from the Community
Wina Hapsari, a Balinese native from Gianyar—a region steeped in tradition—shared her perspective on the evolving tourism landscape. She observed significant changes over the years, including the conversion of once expansive rice fields into villas and the development of beach clubs and other tourist amenities often inaccessible to local residents. These developments raise important questions about whether current tourism growth aligns with the cultural identity and needs of Bali’s communities.
Wina, who is part of the research team, highlighted the importance of capturing diverse viewpoints by also gathering insights from Balinese locals and residents who have lived on the island for at least three years. She emphasized the value of honest feedback from Australian visitors to help shape a tourism model that respects Bali’s heritage while accommodating its popularity.
How Australians Can Participate
Australians who have recently visited Bali or are currently there are invited to contribute their thoughts by completing a short online survey. The questionnaire takes just a few minutes and will play a crucial role in helping researchers understand visitor experiences better, informing future strategies that balance tourism growth with cultural and environmental preservation.
Bali’s Aviation Growth and Tourism Outlook
The surge in visitors has placed significant pressure on Bali’s aviation infrastructure. Ngurah Rai International Airport handled over 5.2 million passengers in the first quarter of 2025 alone. To address this demand, plans for a second airport in North Bali are set to move forward, with construction anticipated to start by 2027. This new facility aims to reduce congestion and promote tourism development in less-frequented regions of the island, potentially opening fresh opportunities for Australian travellers eager to explore beyond the well-known hotspots like Kuta and Canggu.
Although challenges such as occasional safety concerns and the effects of overtourism remain, Bali’s blend of affordability, accessibility, and rich cultural offerings ensures it will continue to be a favourite destination for Australians for years to come.
Join the Conversation
Bali’s unique charm lies in its ability to provide unforgettable experiences, from awe-inspiring temple visits to serene beachside sunsets. Australian travellers are encouraged to help shape the future of this beloved destination by sharing their experiences and insights through the online survey. Your feedback could play a pivotal role in ensuring Bali remains a captivating, sustainable, and welcoming place for both visitors and residents alike.
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