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18 Mar 2025

Is Bali’s Proposed Tourism Tax the Key to Curbing Overtourism? Island Officials Look to Bhutan’s Model as Visitor Behavior Spirals

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Bali Considers Daily Tourism Tax Amid Overtourism Challenges

Bali grapples with the complexities of tourism as officials propose a new tax aimed at regulating the influx of visitors and encouraging higher-spending tourism.

As global travel destinations continue to navigate the challenges of overtourism, Bali is contemplating implementing a daily tourism tax similar to the one currently in effect in Bhutan. This potential policy change comes in light of growing concerns regarding the impacts of excessive tourism on the island’s infrastructure, environment, and community.

A Growing Tourism Concern

Bali, often referred to as the "island of the gods," has established itself as one of the world’s most sought-after travel spots, known for its stunning beaches, vibrant culture, and culinary delights. However, this popularity has led to a paradoxical relationship between the local population and visitors. While tourism constitutes over 60% of Bali’s economy, residents have expressed frustration over issues such as traffic congestion, uncontrolled development, and misbehavior among certain tourists. Reports of disrespectful actions, including a case where a Russian influencer was deported for posing nude on a sacred tree, have prompted calls for more stringent measures.

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Proposed Tax Details

In an effort to manage tourism sustainably, Wayan Puspa Negara, head of the Bali Marginal Tourism Actors Alliance and a local lawmaker, advocates for a daily tourist tax. The proposed tax may resemble Bhutan’s Sustainable Development Fee, which charges most international visitors up to $100 (€95) per day and limits tourist numbers to 400,000 annually. Negara stated that this selective approach would mirror the experiences of Indonesians visiting affluent countries, where travelers are chosen for their spending capability.

"This approach is about selecting tourists from a spending perspective," he remarked, highlighting a growing trend towards prioritizing quality over quantity in tourism.

Recent Moves Towards Sustainable Tourism

Bali’s authorities have already initiated several measures in response to the challenges posed by mass tourism. In 2023, discussions included the possibility of banning motorbike rentals to mitigate traffic-related accidents. Furthermore, local officials halted new constructions of hotels, villas, and nightclubs in areas heavily impacted by tourism. A campaign led by the Bali Tourism Board encouraging respectful behavior among tourists has also gained traction, reflecting a shift towards sustainable tourism practices.

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Comparative Global Context

Tourism taxes are not unique to Bali; they are gaining popularity worldwide as destinations seek ways to manage increased visitor numbers. In recent months, Edinburgh has proposed a tourism fee aimed at addressing infrastructure and cultural initiatives. Similarly, Italy is contemplating raising fees to promote responsible travel amidst ongoing issues related to overtourism in popular cities like Barcelona. In Barcelona, locals have protested against mass tourism and the short-term rental market, indicating the complex relationship between residents and tourists.

In Southeast Asia, Thailand is also reintroducing a travel tax—set at 300 baht (€8.50)—for all arrivals by the end of 2025, aiming for an efficient collection process as part of their digital arrival card system.

Looking Ahead

Bali’s discussions regarding a tourism tax reflect a broader global conversation about sustainable travel initiatives. As more destinations consider similar policies, the question remains whether increased costs will deter potential visitors or merely shift travel behaviors. As Bali continues to balance its thriving tourism industry with the welfare of its local community and environment, the proposed tax could serve as a pivotal step in shaping the future of tourism on the island.

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