Yahoo: Part of the Yahoo Brand Group and Its Use of Cookies Explained
Yahoo is a prominent member of the Yahoo brand family, which encompasses a range of websites and applications owned and operated by the company. Alongside Yahoo itself, this group includes notable platforms such as AOL, Engadget, In The Know, and Makers. These properties collectively serve millions of users worldwide with diverse content and services.
Understanding Yahoo’s Use of Cookies and Similar Technologies
When users access Yahoo’s websites and apps, the company employs cookies and related technologies, including web storage. Cookies are small data files stored on a user’s device that enable website operators to save and retrieve information to improve the user experience.
Yahoo uses cookies primarily to:
- Deliver its websites and applications efficiently.
- Authenticate users and apply security measures.
- Prevent spam and prevent misuse.
Furthermore, Yahoo collects aggregated data to analyze site usage. This includes counting visitors to pages, identifying device types such as iOS or Android, determining which browsers are used, and measuring how long users stay on the websites and apps. Importantly, this information is gathered in a summarized way and is not linked to individual users.
Privacy and User Consent Options
Yahoo is transparent about its data handling practices. When users visit Yahoo properties, they may see options to manage privacy preferences. By selecting "Accept all," users consent to Yahoo and its partners—including 241 members of the IAB Transparency and Consent Framework—storing or accessing information on their devices. This consent also allows the use of precise geolocation data and other personal information, such as IP addresses and browsing or search history, for purposes such as analytics, personalized advertising, content delivery, ad and content measurement, audience insights, and service development.
Alternatively, users who do not wish to have their data used for these additional purposes may click "Reject all." For those who want to customize their consent choices, Yahoo provides a "Manage privacy preferences" option.
Users retain full control and can withdraw consent or change settings at any time by visiting the “Privacy and Cookie Settings” or “Privacy Control Panel” links available on Yahoo websites and apps.
For more detailed information about how Yahoo collects and uses personal data, users are encouraged to review the company’s privacy policy and cookie policy.
In summary, Yahoo as part of its brand group strives to maintain a balance between delivering personalized, secure services and respecting user privacy by providing clear choices and information regarding cookie usage and data collection practices.
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