Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Choices
Yahoo, a well-known digital media company, is part of the larger Yahoo family of brands. This family includes a diverse portfolio of websites and apps, such as AOL, Engadget, In The Know, and Makers. Together, these properties offer a variety of content and services to a broad audience worldwide.
Cookie Usage Across Yahoo’s Platforms
When users visit any site or app within the Yahoo family of brands, cookies and similar technologies, such as web storage, are utilized. Cookies allow website and app operators to store information on a user’s device and read it upon return visits. This technology supports several important functions essential to user experience and online security.
The primary purposes of using cookies include:
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Delivery of Services: Cookies help in providing and maintaining the functionality of Yahoo’s sites and apps.
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User Authentication and Security: Cookies enable authentication of users, the application of security measures, and prevention of spam and abuse.
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Measurement and Analytics: Cookies assist in counting the number of visitors, identifying the type of device used (such as iOS or Android), the browser accessed, and the duration of visits. This data is collected in aggregate form and is not linked to individual users.
Consent, Data Collection, and Personalization
Yahoo offers users control over their cookie preferences. By clicking ‘Accept all,’ users consent to Yahoo and its partners—237 of whom are part of the IAB Transparency & Consent Framework—to store and access information on their devices. This consent allows for the use of more precise geolocation data and other personal information, including IP addresses and browsing or search data.
This data collection supports activities such as analytics, personalized advertising and content, advertising and content measurement, audience research, and the development of new services.
Opting Out and Managing Privacy Settings
Users who prefer to limit data collection can select ‘Reject all,’ which restricts Yahoo and its partners from using cookies and personal data for additional purposes beyond basic site functionality.
For those who want to tailor their privacy choices, Yahoo provides a ‘Manage privacy settings’ option, enabling customization of consent preferences.
Importantly, users can withdraw their consent or modify their choices at any time. This can be done by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on Yahoo’s sites and apps.
To learn more about Yahoo’s approach to handling personal information, users can review the company’s Privacy Policy and Cookie Policy. These documents offer detailed explanations about data usage, user rights, and the company’s commitment to safeguarding privacy.
In summary, Yahoo emphasizes transparency and user control regarding the use of cookies and personal data. By offering clear options for consent and customization, Yahoo aims to provide a secure and personalized online experience across its family of brands.
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