Small Bali Fishing Village Named One of the Best Tourism Destinations by UN World Tourism Organization
October 23, 2025 — In a significant recognition for Bali’s dedication to sustainable and community-based tourism, the small fishing village of Pemuteran in Buleleng Regency, North Bali, has been named one of the top 52 Best Tourism Villages in the world by the United Nations World Tourism Organization (UNWTO).
The annual UNWTO Best Tourism Village Awards highlight communities that prioritize cultural authenticity, environmental sustainability, and community engagement in tourism. Bali, a globally renowned destination, has previously seen notable successes with villages such as Penglipuran in Bangli Regency and Jatiluwih in Tabanan Regency earning this prestigious honor.
Rigorous Selection Process
The 2025 awards, held this year in Huzhou, China, saw a competitive field with a long list featuring close to 300 villages from 75 countries. The shortlist was carefully curated down to only 52 winners that exemplify outstanding tourism practices.
Winning this award involves far more than simply participating; communities undergo a comprehensive profiling process. They must extensively outline their tourism models, encompassing sustainability, cultural preservation, and economic impact. This strict vetting emphasizes cooperation among local residents, business stakeholders, and government agencies.
Pemuteran’s Marine Conservation Success
Pemuteran caught international attention for its exemplary marine conservation efforts combined with sustainable community-driven tourism development. The village is regarded as one of Bali’s premier diving sites, with a decade-long commitment to coral reef restoration proving highly effective in revitalizing marine life and the underwater ecosystem.
The Head of the Buleleng Tourism Office, Gede Dody Sukma Oktiva Askara, praised the collective effort behind Pemuteran’s win, noting, “Underwater conservation, coral reef maintenance, and collaboration between the community, businesses, and the government are the hallmarks of Pemuteran Village compared to other tourist villages.” He further highlighted the award’s potential to boost tourism visitation and bring positive economic, cultural, and environmental benefits to the area.
Boosting North Bali’s Tourism Profile
North Bali, where Pemuteran is located, remains a priority focus for Bali’s tourism development initiatives. Unlike the heavily frequented southern tourist centers, North Bali offers quieter, authentic experiences amidst natural beauty and cultural richness.
In addition to Pemuteran, travelers are encouraged to explore Lovina Beach, known for its relaxed atmosphere, and Munduk, a retreat famed for its serene landscapes away from bustling tourist zones.
Looking Ahead
This international recognition not only affirms Pemuteran’s valuable conservation and community efforts but also positions North Bali as an emerging highlight on the global tourism map. Visitors can anticipate increased promotion of the region along with further sustainable tourism investments in the years to come.
Pemuteran’s success story underscores the importance of eco-friendly tourism development that respects local culture and environment, setting a strong example for other communities worldwide.
For visitors planning their Bali itinerary, Pemuteran offers exceptional scuba diving and snorkeling experiences alongside genuine cultural immersion. Its recent accolade from the UNWTO cements its status as a must-visit destination on the island.
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