Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Controls
Yahoo is part of a broader family of brands, including well-known sites and applications such as AOL, Engadget, In The Know, and Makers. Together, these platforms offer a diverse range of digital content and services to users worldwide.
Use of Cookies Across Yahoo’s Properties
When you visit and interact with any of our sites or applications, including Yahoo, we utilize cookies and similar technologies like web storage. Cookies are small data files stored on your device that enable site operators to remember your activities and preferences. These technologies help improve your experience by allowing the websites to function smoothly and securely.
Purposes of Cookie Usage
The cookies we use serve several important purposes:
- Delivering and operating our websites and apps effectively.
- Authenticating users, enforcing security measures, and preventing spam and abuse.
- Measuring and analyzing usage of our pages, including counting visitors, identifying device types (such as iOS or Android), browser information, and the duration spent on our sites and applications. This information is collected in an aggregated manner and is not linked to individual users.
Consent and Data Sharing with Partners
By clicking "Accept All," you agree that Yahoo and its partners—including 237 entities participating in the IAB Europe Transparency and Consent Framework—may store and use information on your device. This may include precise geolocation data, IP addresses, browsing and search history, primarily used for:
- Analytics and measurement.
- Delivering personalized advertisements and content.
- Studying audience engagement.
- Enhancing and developing products and services.
Your Privacy Choices
If you prefer to decline sharing your data for these additional purposes, you can click "Refuse All." Alternatively, select "Manage Privacy Settings" to customize your preferences regarding how cookies and personal data are used.
You are also free to withdraw or adjust your consent at any time by accessing the “Privacy and Cookie Settings” or “Privacy Dashboard” links available on our websites and apps.
Further Information
For a comprehensive understanding of how your personal data is collected, stored, and used, please refer to our Privacy Policy and Cookie Policy. These documents provide detailed information about our data practices and your rights as a user.
We are committed to transparency and giving you control over your data while providing high-quality services across the Yahoo family of brands.
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