Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Practices
Yahoo operates as part of a larger family of brands that includes popular sites and apps such as AOL, Engadget, Rivals, In The Know, and Makers. These platforms collectively deliver a wide range of content and services to users worldwide. As part of their commitment to transparency and user privacy, Yahoo provides detailed information about how it uses cookies and similar technologies on its websites and applications.
What Are Cookies and How Does Yahoo Use Them?
Cookies are small data files, along with similar technologies like web storage, that websites and apps use to store and retrieve information on your device. Yahoo employs these technologies to enhance user experience across its family of brands. The primary purposes of using cookies include:
- Providing Access: Ensuring users can access and utilize Yahoo’s sites and apps efficiently.
- Authentication and Security: Verifying user identities, applying security measures, and preventing spam or abuse.
- Measurement and Analytics: Tracking aggregate data such as the number of visitors, device types (like iOS or Android), browsers used, and duration of visits. This information helps Yahoo understand usage patterns without linking data to individual users.
Consent and Personalization
When users visit Yahoo or its affiliated sites, they are presented with options regarding the use of cookies and personal data. By clicking "Accept all," users agree to Yahoo and its partners— including 236 companies participating in the IAB Transparency & Consent Framework—storing and accessing information on their devices. This consent allows the use of precise geolocation data, IP addresses, browsing and search histories for purposes such as:
- Analytics and site improvement
- Personalized advertising and content
- Advertising and content measurement
- Audience research and development of new services
Users who prefer not to permit such extensive data usage can select "Reject all," which restricts cookies to those necessary for basic site functionality. Additionally, Yahoo offers a "Manage privacy settings" option, enabling users to customize their cookie and data preferences according to their comfort level.
Ongoing Control Over Privacy Choices
Yahoo emphasizes that users retain full control over their privacy settings. At any time, individuals can withdraw or modify their consent by accessing the "Privacy & cookie settings" or "Privacy dashboard" links available on Yahoo’s sites and apps. For a comprehensive understanding of how Yahoo handles personal data and cookie practices, users are encouraged to review the company’s privacy policy and cookie policy.
By providing clear options and information, Yahoo aims to balance user privacy with the delivery of personalized and secure online experiences across all its brand platforms.
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