Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Settings
Yahoo is a prominent member of the Yahoo family of brands, which encompasses a variety of popular websites and applications. This family includes well-known platforms such as AOL, Engadget, Rivals, In The Know, and Makers. Together, these brands provide diverse digital content and services to millions of users worldwide.
How Yahoo Uses Cookies and Similar Technologies
When you visit any of Yahoo’s sites or use its apps, the company employs cookies and related technologies, such as web storage, to enhance your experience. Cookies allow the operators of these platforms to store and retrieve information from your device, enabling essential functions and improving overall service delivery.
Yahoo uses cookies for several key purposes, including:
- Providing and maintaining access to its sites and apps.
- Authenticating users and implementing security measures to protect against spam and abuse.
- Measuring website and app usage, such as counting visitors, identifying device types (e.g., iOS or Android), tracking browsers used, and recording how long users stay on the site. Importantly, this data is collected in aggregate form and is not linked to individual users.
Advanced Data Usage With User Consent
If you choose to “Accept all” cookies, Yahoo and its partners—which include more than 200 companies within the IAB Transparency & Consent Framework—will also collect and use additional information. This may include precise geolocation data, IP addresses, browsing history, and search data. These data points help Yahoo and its partners deliver analytics, personalized advertising and content, measure advertising effectiveness, conduct audience research, and improve their services.
Your Privacy Choices
Yahoo provides users with control over their privacy settings. If you prefer not to have your personal data and cookies used for the enhanced purposes described above, you can opt to “Reject all.” For those who wish to customize their preferences, the “Manage privacy settings” option allows for tailored control over data use.
Users can change or withdraw their consent at any time by accessing the “Privacy & cookie settings” or the “Privacy dashboard” on Yahoo’s sites and apps. Comprehensive details on data collection and use are available in Yahoo’s privacy policy and cookie policy, offering transparency and guidance on how personal information is handled.
Conclusion
As part of a larger family of digital brands, Yahoo remains committed to providing a secure, personalized user experience while respecting individual privacy preferences. Understanding how cookies and personal data are used helps users make informed choices about their online interactions with Yahoo’s diverse platforms.
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