Unlocking the Yahoo Family: Understanding Cookies and Your Privacy Choices

Yahoo: An Overview of Its Family of Brands and Cookie Usage

Yahoo, a well-known digital media company, operates as part of a larger family of brands that encompasses a diverse range of online platforms. The Yahoo family includes several popular sites and apps, such as AOL, Engadget, Rivals, In The Know, and Makers. These brands collectively provide users with a wide spectrum of content covering news, technology, sports, entertainment, and lifestyle.

Cookie Usage and Data Collection

When users engage with Yahoo and its affiliated sites and applications, cookies and similar technologies, such as web storage, are employed. Cookies are small data files stored on users’ devices that allow website operators to remember user preferences, authenticate users, and enhance security to prevent spam and abuse.

The primary purposes for using cookies on Yahoo platforms include:

• Delivering and improving the services provided on Yahoo’s sites and apps.

• Verifying user identity and applying security measures to safeguard the platforms.

• Measuring site usage by counting visitors, analyzing device types (such as iOS or Android), monitoring browser types, and tracking the duration of visits. These metrics are collected in aggregate form and are not linked to individual users.

Consent and Privacy Choices

Yahoo offers users control over their cookie preferences and data use. By selecting "Accept all", users consent to Yahoo and its partners—including 236 entities participating in the Interactive Advertising Bureau (IAB) Transparency & Consent Framework—storing and accessing information on devices. This includes the use of precise geolocation data, IP addresses, browsing, and search data for purposes such as analytics, personalized advertising and content, content and advertising measurement, audience research, and service development.

Alternatively, users who do not wish their data to be used for these extended purposes can click "Reject all". For those seeking more granular control over privacy settings, Yahoo provides an option to "Manage privacy settings" where users can customize their preferences.

Users retain the right to withdraw consent or modify their choices at any time via links provided on the Yahoo sites and apps, namely the "Privacy & cookie settings" or "Privacy dashboard". Additional details about Yahoo’s data practices are available in their privacy policy and cookie policy documents.

Conclusion

Yahoo’s role as part of a broader family of digital brands enables it to offer rich and varied content to users across multiple platforms. Through thoughtful use of cookies and transparency in privacy practices, Yahoo strives to balance personalized user experiences with respect for individual privacy preferences.