Yahoo and Its Family of Brands: Understanding Cookie Usage and Privacy Settings
Yahoo is a key member of the Yahoo family of brands, a collection of popular websites and apps that include AOL, Engadget, Rivals, In The Know, and Makers. Together, these platforms serve millions of users worldwide, offering content ranging from news and entertainment to technology and lifestyle.
How Yahoo and Its Brands Use Cookies
When you interact with Yahoo and its affiliated sites and apps, various technologies known as cookies are utilized. Cookies, along with similar tools such as web storage, are small data files stored on your device that help optimize your experience. They allow these platforms to remember your preferences, authenticate users, enhance security measures, and prevent spam and abuse.
Additionally, cookies enable Yahoo and its partners to collect aggregate data about site usage. This includes information such as the number of visitors, the type of devices used (including iOS and Android), the browsers employed, and the length of each visit. Importantly, this data is collected in a way that is not tied to individual users, ensuring privacy while helping measure site and app performance.
Consent and Personal Data Usage
Yahoo and its partners, which includes more than 230 organizations part of the Interactive Advertising Bureau’s (IAB) Transparency & Consent Framework, seek user consent to collect and process more detailed personal data. By clicking "Accept all," users agree to allow these platforms to use cookies and personal data—such as precise geolocation, IP address, browsing, and search history—for various purposes. These include analytics, personalized advertising and content, advertising and content measurement, audience research, and service development.
Users who prefer not to have their data used for these purposes have the option to click "Reject all." Moreover, if one wishes to tailor cookie preferences and consent choices in more detail, the "Manage privacy settings" option is available.
Your Privacy Control Options
Yahoo emphasizes user control over personal data and privacy settings. Consent can be withdrawn or modified at any time by accessing links such as "Privacy & cookie settings" or the "Privacy dashboard" located within Yahoo’s sites and apps. To learn more about how Yahoo collects and uses personal information, users can review the comprehensive privacy policy and cookie policy provided by the company.
Summary
As a trusted member of the Yahoo family of brands, Yahoo seeks to maintain transparency regarding data collection through cookies and related technologies. By providing users with clear options to accept, reject, or customize these settings, Yahoo aims to balance a personalized and secure online experience with respect for individual privacy preferences.
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