Yahoo Family of Brands Expands on Cookie Usage and User Privacy Settings

In a recent communication, Yahoo has reiterated its commitment to transparency regarding the use of cookies across its platforms. As part of the Yahoo family of brands, which includes well-known names such as Yahoo itself and AOL, the company highlights its dedication to user privacy while providing services through its various sites and applications.

Understanding Cookies and Their Role

Cookies are small pieces of data that websites and applications store on users’ devices to enhance their browsing experience. According to Yahoo, these cookies are essential for authenticating users, applying security measures, and preventing spam and abuse. They also play a key role in measuring how users interact with Yahoo’s sites and apps, ensuring that services are tailored to meet user needs.

Yahoo encourages users to learn more about the specifics of cookie usage in its detailed cookie policy. This policy provides insight into how cookies function, what data is collected, and how it is utilized to improve user experience.

User Consent and Privacy Options

Yahoo emphasizes the importance of user consent when it comes to the use of cookies and personal data for advertising purposes. When users visit Yahoo’s websites and applications, they are presented with options to manage their data preferences.

By clicking ‘Accept all’, users allow Yahoo and its partners, including those within the IAB Transparency & Consent Framework, to access personal data such as IP addresses and browsing history. This data may be used for personalized advertising, content measurement, and audience research.

Alternatively, users can opt for ‘Reject all’ if they prefer that Yahoo and its partners do not use cookies and personal data beyond the essential functions necessary to operate the sites and apps. Additionally, users have the option to customize their preferences by selecting ‘Manage privacy settings’.

Flexibility and Control Over Personal Data

Yahoo reassures users that they can change their privacy preferences at any time. Users can click on links labeled ‘Privacy & cookie settings’ or ‘Privacy dashboard’, available on their sites and apps, to easily adjust consent and manage privacy choices.

For a comprehensive understanding of how Yahoo handles user data outside of cookie usage, individuals are encouraged to review the privacy policy. This document covers the broader scope of data management practices and user rights concerning personal information.

In conclusion, Yahoo’s proactive approach to user privacy and transparency in cookie usage reaffirms its commitment to providing a secure and personalized experience while allowing users to maintain control over their data.