Yahoo Expands Cookie and Privacy Practices for Users

Bali, Indonesia – In an effort to enhance user experience and provide better services, Yahoo has released a comprehensive overview of its cookie usage and privacy practices across its variety of platforms. The announcement clarifies how users’ data is utilized when engaging with Yahoo’s sites and applications.

Understanding Cookie Usage

Yahoo, as part of its extensive family of brands, employs cookies to facilitate a range of functionalities on its platforms. Cookies are small data files that are stored on users’ devices when they access websites. Yahoo utilizes cookies primarily for the following purposes:

• Authentication: Ensuring that users can securely log in and access their accounts.
• Security Measures: Implementing safeguards to protect against spam and abuse.
• Usage Measurement: Analyzing user interactions to improve services and applications.

User Consent Options

Users visiting Yahoo’s sites and apps are met with options on how their data will be utilized. By clicking the "Accept all" button, users consent to allow Yahoo and its partners—which include 238 companies that are part of the Interactive Advertising Bureau (IAB) Transparency & Consent Framework—to store and access information on their devices. This also extends to the use of precise geolocation data and other personal information, such as IP addresses, browsing habits, and search data.

These data points are employed for various purposes:

• Personalized Advertising and Content: Tailoring ads and content to meet individual user preferences.
• Advertising and Content Measurement: Gauging the effectiveness of advertisements and the engagement levels of content.
• Audience Research and Service Development: Understanding user demographics and behaviors to enhance services.

Customizing Privacy Settings

For users who prefer not to have their data utilized in such a manner, Yahoo provides a clear option to "Reject all." Additionally, for those interested in customizing their data usage preferences, there is an option to "Manage privacy settings." This feature allows users to select specific cookies and data usages that align with their privacy preferences.

Users retain control over their data, with the ability to withdraw consent or modify choices at any time. This can be achieved by clicking on the "Privacy & cookie settings" or "Privacy dashboard" links available on Yahoo’s platforms.

Further Information

Yahoo encourages users to familiarize themselves with their privacy practices by reviewing their privacy policy and cookie policy, which provide detailed insights into how personal data is handled and the options available for users.

As Yahoo continues to adapt to the evolving digital landscape, the emphasis on transparency and user control over personal information remains a key priority.