Yahoo: A Comprehensive Overview of the Yahoo Family of Brands and Data Usage Policies

Yahoo, a well-established name in the digital landscape, is an integral part of the extensive Yahoo family of brands, which includes a diverse array of sites and applications designed to serve various online needs. This family features popular platforms such as AOL, Engadget, Rivals, In The Know, and Makers, each offering unique content and services that cater to a wide audience.

The Yahoo Family of Brands

The Yahoo family of brands encompasses a range of websites and apps tailored to different interests and demographics. From news and entertainment to technology and sports, these platforms provide users with valuable information and resources. As a user of any of these sites or apps, individuals can expect a cohesive and unified experience that reflects the shared values and quality associated with the Yahoo brand.

Understanding Cookies and Data Usage

Upon using Yahoo’s sites and apps, users may encounter cookies – small pieces of data stored on their devices. These cookies, which encompass similar technologies such as web storage, play a crucial role in enhancing user experience. They allow Yahoo to efficiently deliver its services, including:

• Authentication: Ensuring users can access their accounts securely.
• Security Measures: Helping to protect user data and prevent spam and abuse.
• Usage Measurement: Analyzing the number of visitors to various pages, the types of devices used, browser preferences, and the duration of site visits. This data, collected in aggregate, aids in refining the user experience and is not linked to individual users.

Consent and User Choices

Yahoo emphasizes transparency regarding how it collects and uses data. Users presented with cookie consent options can choose to ‘Accept all’ or ‘Reject all’ cookies. By clicking ‘Accept all,’ users give permission for Yahoo and its partners, including 241 entities under the IAB Transparency & Consent Framework, to access device information and use data such as precise geolocation, IP address, and browsing habits. This information is utilized for analytics, personalized advertising, content measurement, and audience research.

For those who prefer to have more control over their data, Yahoo provides the ‘Manage privacy settings’ option. Users can customize their consent preferences and modify choices as needed. At any time, individuals can withdraw their consent or adjust their settings by accessing the ‘Privacy & cookie settings’ or ‘Privacy dashboard’ links available on the various Yahoo platforms.

Further Information

For additional details on how Yahoo handles personal data, users are encouraged to review the comprehensive privacy policy and cookie policy available on its websites and applications. These documents offer an in-depth understanding of data collection practices, user rights, and the measures in place to protect user privacy.

In conclusion, Yahoo remains committed to providing a safe and engaging online environment as part of its family of brands. Users can feel informed and empowered regarding their data choices while enjoying the wide range of services Yahoo and its associated platforms offer.