Explore Indonesia: The Untouched Beauty Beyond Bali

The idyllic images that come to mind when one thinks of Bali often draw attention to its stunning beaches and vibrant nightlife. However, for those seeking to escape the crowds and delve into Indonesia’s diverse offerings, the Spice Islands present a treasure trove of experiences. From swimming with manta rays to savoring local delicacies, hidden gems await in the archipelago’s lesser-known regions.

A Shift in Tourism Focus

In recent years, Indonesia has seen a significant influx of European travelers, with nearly two million visitors arriving in 2022 alone. Most flock to Bali’s iconic attractions, but the Ministry of Tourism and Creative Economy is now advocating for a shift in focus towards sustainable tourism. This new approach, highlighted by Deputy Minister Ni Made Ayu Marthini at the recent ITB Berlin 2025, emphasizes immersive experiences and a commitment to preserving Indonesia’s rich cultural and natural heritage.

"We aim for quality tourism that values sustainability, gastronomy, and community-driven experiences," remarked Marthini during the event. With an eye towards regenerative tourism, Indonesia is poised to shine a light on regions often overlooked.

Discover Likupang: Embracing Clean Tourism

Among the promising destinations is Likupang, located in North Sulawesi. As part of a national ‘clean tourism’ campaign, Likupang emphasizes environmental responsibility, aiming to combat plastic waste and promote clean rivers and oceans. This initiative includes collaboration with local governments, educational institutions, and community volunteers.

Likupang is emerging as a Special Economic Zone (SEZ) designed to foster sustainable growth while attracting resort-style tourism that honors the region’s cultural and environmental integrity. With pristine beaches, vibrant coral reefs, and lush forests, it offers endless opportunities for eco-conscious travelers to explore Indonesia’s natural beauty. Visitors can venture to Likupang Beach for exceptional diving experiences and perhaps even encounter the endangered green sea turtle while snorkeling.

Swim with Manta Rays in Nusa Tenggara

Just a short flight from Bali, the Nusa Tenggara province boasts over 17,000 islands teeming with marine life. Here, travelers can indulge in water sports, diving, and even enjoy close encounters with manta rays and whale sharks. The region’s diverse geography includes technicolored volcanic lakes and breathtaking surf breaks, promising adventure and exploration.

In Flores, for instance, the waters are rich with captivating marine species, perfect for snorkeling right off the beach. With a multitude of dive sites that feature shipwrecks and stunning underwater gardens, Nusa Tenggara is a divers’ paradise.

Culinary Bliss in Ubud

Culinary enthusiasts will find a delectable experience in Ubud, which has been recognized by the UNWTO Gastronomy Tourism Product Development Project as a key gastronomic destination. Ubud’s focus on local and traditional cuisine, paired with a vibrant atmosphere, elevates its status as a culinary hotspot.

With diverse options ranging from budget-friendly warungs to upscale restaurants, visitors can indulge in iconic Indonesian dishes such as ‘babi guling’ (whole-roasted suckling pig) and ‘gado-gado,’ a flavor-packed salad drizzled with peanut sauce. The emphasis is on not only enjoying the food but also understanding the cultural significance behind each dish.

Wellness Retreats in Borobudur

For those seeking tranquility, the ancient site of Borobudur offers an enchanting escape into history and spirituality. Located in Java, this 8th-century Buddhist temple is the largest of its kind in the world. Blessed with serene landscapes, Borobudur is a popular destination for yoga and meditation, drawing wellness seekers from around the globe.

Visitors can enjoy holistic therapy options at local wellness retreats, including traditional Javanese massages and herbal treatments, ensuring a rejuvenating experience amidst rich cultural heritage.

Experience Authenticity in Sumba

For adventure-seekers and cultural enthusiasts, the island of Sumba provides a chance to connect with local communities and experience authentic Indonesian life. Known for its welcoming villagers, the island offers cozy homestays, or ‘penginapan,’ that allow tourists to immerse themselves in the daily lives of the residents.

Sumba captivates with its stunning landscapes, tribal traditions, and unique architectural features such as monolithic stone tombs and stilted houses. Traveling here means contributing directly to local economies while preserving the region’s vibrant culture.

Conclusion

While Bali remains a beloved destination for millions, Indonesia’s expansive and diverse landscape invites travelers to explore beyond the well-trodden path. With a renewed focus on sustainable and quality tourism, now is the perfect time to discover the unexplored regions that make up this captivating archipelago. Whether you’re seeking adventure, relaxation, or culinary delights, Indonesia’s hidden gems—from Likupang to Sumba—await eager travelers ready for their next journey.