Cross Hotels & Resorts Expands Footprint in Indonesia with New Resort in Bali
February 18, 2025 – Cross Hotels & Resorts has announced a significant new venture in Indonesia, signing a Hotel Management Agreement (HMA) with Geonet Property & Finance Group. This collaboration will see the development of a 120-suite resort in Berawa, Bali, slated to welcome guests in 2028.
A Family-Friendly Retreat in a Prime Location
Strategically located in one of Bali’s most vibrant and rapidly developing areas, the upcoming resort is poised to cater to families seeking immersive and high-quality hospitality experiences. Planned amenities include a rooftop restaurant and bar, a speakeasy lounge, diverse retail and dining options, a lagoon-style saltwater swimming pool, and a wellness center—delivering a comprehensive blend of comfort and lifestyle-focused features.
Harry Thaliwal, CEO of Cross Hotels & Resorts, expressed his enthusiasm about the partnership, noting: “This collaboration marks another milestone in our mission to be APAC’s leading alternative to global hotel operators. With Geonet’s strong investment expertise and our proven track record in delivering high-performing hotels, this partnership ensures sustainable long-term value for investors while setting new benchmarks in guest experiences.”
Meeting the Growing Demand for Quality Accommodations
The location of the new resort is particularly attractive, situated near popular destinations such as Café del Mar and Batu Belig Beach. This positioning taps into Bali’s thriving social and entertainment scene, making it a highly desirable lodging option for travelers.
Chad Egan, CEO of Geonet Group of Companies, highlighted the increasing demand for premium accommodations, stating: “As Bali’s tourism market grows, we see a clear demand for high-quality, well-managed accommodations that cater to modern travelers. Partnering with Cross Hotels & Resorts ensures that this development will not only offer an exceptional guest experience but also provide investors with a solid, well-executed hospitality asset in one of Bali’s most sought-after locations.”
A Vision for Next-Generation Hospitality
Evan Burns, the Indonesia Country Manager of Cross Hotels & Resorts, shared insights into the evolving landscape of tourism in Bali, stating: “Bali’s tourism landscape continues to evolve, and this partnership with Geonet allows us to introduce a next-generation hospitality experience in Berawa. With a prime location and a mix of lifestyle-driven facilities, this project is designed to offer an immersive and seamless stay for guests. We’re excited to bring this vision to life.”
A Commitment to Excellence in Hospitality
Cross Hotels & Resorts boasts a diversified portfolio encompassing six distinctive brands—Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura. The group is dedicated to redefining the hospitality experience through innovative design, modern amenities, and exceptional operational standards. This latest agreement underscores their commitment to surpassing stakeholder expectations while capitalizing on growth opportunities in Southeast Asia’s dynamic hospitality market. Currently, Cross Hotels & Resorts manages 28 properties across four countries: Indonesia, Thailand, Vietnam, and Japan.
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