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16 Mar 2025

Bali’s Tourism Boom: January 2025 Sees Record Arrival Figures Amidst Economic Growth and Challenges

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Surge in Tourist Arrivals at Bali’s Ngurah Rai International Airport in January 2025

Bali, a jewel of Indonesia’s tourist landscape, has witnessed a significant surge in international arrivals in early 2025, according to the latest immigration data released by Ngurah Rai International Airport. The statistics revealed a remarkable increase of 22% in immigration traffic compared to the same period last year.

Record-Breaking Arrivals and Departures

In January 2025, the airport recorded a total of 611,603 arrivals and 632,833 departures. This slight discrepancy between arrivals and departures is typical for the month, as many travelers return home after celebrating Christmas and New Year on the island. Alexander Maxwell, the Head of Immigration Information and Communication Technology at the Ngurah Rai Immigration Office, shared these insights with reporters, highlighting the robust recovery of Bali’s tourism sector.

Maxwell noted that the number of foreign tourists continues to dominate the statistics, with 540,122 international travelers arriving during January, reflecting a 27% year-on-year increase. Additionally, arrivals of Indonesian citizens surged by 30%, with 53,490 individuals returning to their home island. The airport also recorded 17,991 flight crew members, marking a 20% increase from the previous year.

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Top International Tourist Sources

The latest figures reveal that the leading countries of origin for foreign visitors largely mirror historical travel trends to Bali. Australia remains the predominant source of tourists, with 139,577 Australians visiting the island in January 2025. Following Australia are:

  • China: 61,984 arrivals
  • India: 36,514 arrivals
  • South Korea: 35,172 arrivals
  • Russia: 26,794 arrivals
  • Malaysia: 21,771 arrivals
  • United Kingdom: 20,569 arrivals
  • United States: 18,627 arrivals
  • Singapore: 15,942 arrivals
  • Japan: 12,112 arrivals

These statistics indicate a continually diverse tourist demographic that plays a crucial role in Bali’s economic recovery and growth.

Economic Impact and Future Prospects

The economic implications of these rising numbers are significant. Bali’s Governor, Wayan Koster, emphasized the pivotal role tourism plays in the island’s economy, contributing IDR 107 trillion to Indonesia’s national tourism sector in 2024. This figure represents 44% of the country’s foreign exchange earnings.

During a recent speech, Governor Koster pointed out the need for a balanced economic structure that includes both tourism and non-tourism sectors. He acknowledged the dependency of Bali’s economy on tourism, which constitutes 66% of the province’s income. While he expressed enthusiasm for the rise in international visitors, he also raised concerns about the slower recovery of domestic tourism. In 2024, Bali welcomed only 9.4 million domestic tourists, significantly lower than the pre-pandemic figure of over 10.5 million.

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Koster attributed the sluggish growth in domestic tourism to various factors, including high airfare costs and the overall economic condition of the nation. He articulated the obstacles faced by Indonesians trying to travel to Bali, stating, “After further investigation, the national economy has not fully recovered, and also national flight tickets are quite high.”

Challenges for Domestic and International Travelers

The rising costs of domestic flights are a growing concern among both domestic travelers and international visitors seeking to explore other destinations in Indonesia. The government is currently striving to bolster tourism throughout the archipelago, with Bali acting as a central gateway. However, the high cost of domestic flights remains a deterrent for many prospective holidaymakers.

As Bali’s tourism sector thrives, attention will be needed to tackle these challenges to ensure continued growth and accessibility for all travelers.

Stay connected with the latest updates on Bali’s tourism landscape and economic developments by subscribing to our news feed at The Bali Sun.

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