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16 Mar 2025

Bali Considers Bhutan-Style Tourist Tax to Tame Overtourism and Promote Sustainable Travel

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Bali Considers Daily Tourism Tax Amid Overtourism Challenges

As the world grapples with the impacts of overtourism, Bali, Indonesia’s famed "island of the gods," is exploring the introduction of a daily tourism tax that could potentially make beach holidays more expensive. This proposal aims to address issues associated with mass tourism while encouraging visitors to be more responsible and supportive of local culture.

Proposed Tax Inspired by Bhutan’s Model

Balinese officials, including Wayan Puspa Negara, head of the Bali Marginal Tourism Actors Alliance and a lawmaker in Bali’s Badung regency, discussed the idea of a tourism tax similar to Bhutan’s $100 (€95) Sustainable Development Fee. Bhutan has historically limited tourist numbers to 400,000 annually, levying fees that have ranged as high as $250 (€240) per day for visitors. Puspa Negara stated, "They select tourists from a spending perspective," highlighting the value of attracting higher-spending visitors akin to how Indonesians approach travel in Western countries.

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Bali’s Love-Hate Relationship with Tourism

While tourism has historically transformed Bali’s economy—with over 60% of its income deriving from the industry in 2019—the local sentiment towards tourism has become increasingly ambivalent. Residents are voicing concerns over congested traffic, rampant development, and inappropriate behavior from visitors. The situation has escalated, prompting calls for stricter regulations and better management of the tourist influx.

Recent incidents have highlighted this tension. In 2023, a Russian influencer faced deportation after misusing sacred sites, a reflection of broader disrespect from some tourists. Moreover, issues such as reckless driving and local customs violations have further intensified the push for corrective measures.

A Multifaceted Approach to Tourism Management

Bali’s authorities have been actively seeking solutions to balance the benefits of tourism with the preservation of local culture and environment. Earlier this year, the island briefly considered prohibiting motorbike rentals to mitigate accidents and congestion. Locally, the Bali Tourism Board has initiated campaigns urging travelers to honor local customs.

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The introduction of a one-time entry fee of 150,000 Indonesian rupiah (€9) in February 2023 aimed to support conservation efforts. An ongoing discussion among officials now pertains to a potential increase in this fee to regulate tourist numbers and reinforce the attraction of high-spending visitors.

Global Context of Tourism Taxes

Bali’s explorations into tourism taxation are part of a broader trend seen in various global destinations. Cities such as Edinburgh are implementing fees to fund infrastructure and cultural initiatives, while Italy considers raising daily tourist charges to mitigate the effects of overtourism. However, these tactics have had mixed results. In Barcelona, protests against mass tourism persist despite the presence of tourism taxes, indicating that fiscal strategies alone may not resolve underlying local grievances.

Southeast Asia’s tourism sector also reflects this trend. Thailand is set to revive a 300-baht (€8.50) fee for all international arrivals, aiming to integrate the cost into a digital arrival card to streamline payment processes.

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Future Implications for Bali and Beyond

As Bali’s officials weigh these potential changes, the broader implications for tourism patterns remain uncertain. Whether the introduction of a higher tourism tax would deter visitors or simply redirect them to other destinations is yet to be seen. However, Bali’s conversation around sustainable tourism is indicative of a growing global awareness regarding the impact of travel on local communities and environments. As the industry evolves, Bali’s proactive measures may offer vital lessons for other popular travel hubs facing similar challenges.

In summary, Bali stands at a crossroads, seeking to balance the allure of its beautiful landscapes and rich culture with the need for responsible tourism practices. The proposed daily tax is one step in a larger strategy aimed at protecting the island while ensuring visitors can enjoy its unique offerings in a manner that respects both the land and its people.

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