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14 Mar 2025

Bali’s Battle for Quality Tourism: Locals Demand Changes to Curb Thrifty Backpackers

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Bali’s Small Businesses Seek Shift Towards Quality Tourism

In the idyllic island of Bali, a growing sense of frustration is brewing among local business owners who are calling for a reevaluation of the types of tourists their beloved destination attracts. With the focus shifting toward quality tourism, locals are urging authorities to consider measures to filter out cost-conscious travelers who may spend more time on the island but contribute less financially to the local economy.

Concerns from Local Business Owners

A significant portion of Bali’s tourism sector is made up of small businesses, many of which have recently expressed dissatisfaction with the spending habits of certain backpackers. Ibu Parubaya, the owner of a popular fish restaurant, articulated her concerns to The Bali Sun, stating, “I told them to come out of my stall because they didn’t shop, just bought a glass of iced tea, then sat for hours, chatting for hours. It’s blocking other customers who want to eat here. [They should be used to being] kicked out because it’s normal.”

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Her remarks reflect a broader sentiment among local proprietors who feel that accommodating excessively budget-conscious tourists has affected their bottom line. Many small business owners are noticing that these guests often engage in extensive bargaining over prices, a practice that they believe undermines profits and operational sustainability.

An Industry Perspective

The growing discomfort with the current tourist demographics extends beyond individual grievances. Wayan Puspa Negara, head of the Bali Marginal Tourism Actors Alliance, highlighted this issue in the same publication. He pointed out that the current trend of allowing unrestricted entry for all visitors might benefit repeat travelers who enjoy the island but does not necessarily align with the financial needs of local businesses.

Puspa Negara has suggested that Bali could take inspiration from Bhutan, a Himalayan kingdom known for its policy of regulating the number of tourists entering the country. “If we look at Bhutan, they have been able to manage their tourism in a way that benefits the local economy,” he stated. His organization believes that strategic measures could be implemented to ensure that tourists contribute more significantly to the local economy, while encouraging a more respectful interaction between travelers and the island’s resources.

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Impact of Tourism on the Local Economy

In 2022 alone, Bali welcomed over 6.3 million international travelers, indicating the island’s continued popularity as a holiday destination. However, as the island’s tourism environment evolves, local stakeholders are advocating for a model that prioritizes sustainable and profitable tourism. Maintaining a balance between attracting visitors and ensuring that local businesses thrive is of paramount importance.

As Bali continues to navigate this complex interplay between its tourism sector and local needs, the call for cultivating quality tourism resonates strongly among its residents. The resulting dialogue reflects not only the economic challenges faced by small business owners but also their aspirations for a sustainable future that honors the island’s unique culture and heritage.

With these growing concerns gaining attention, it remains to be seen how authorities will respond and if measures will be implemented to support both the local economy and the enduring allure of Bali as a premier destination for travelers worldwide.

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