Apurva Kempinski Bali Launches ‘Powerful Indonesia’ Campaign to Celebrate Indonesian Culture

Nusa Dua, Bali – The Apurva Kempinski, Bali’s most prestigious hotel located in the luxurious Nusa Dua resort area, has officially launched its new campaign, ‘Powerful Indonesia’, aimed at promoting and celebrating the rich tapestry of Indonesian culture to a global audience. The initiative reflects the hotel’s enduring commitment to showcase the art, culinary delights, and sustainable traditions of the entire Indonesian archipelago, not just Bali.

A Testament to Luxury and Culture

The Apurva Kempinski is renowned for its world-class hospitality and opulence, having hosted a number of elite guests, including world leaders, royalty, and celebrities. Beyond modern luxury, the hotel is dedicated to preserving and promoting the vibrant culture of Indonesia, making it a unique destination for both local and international tourists.

During a press conference announcing the campaign, Revina Mulia Chandra, the Assistant Director of Marketing and Communications, elaborated on the goal of ‘Powerful Indonesia.’ She emphasized that the initiative is designed to elevate the visibility of Indonesian traditions on a global scale. “We want to showcase Indonesia more widely, not only Bali, but also the cultural richness of various regions,” Chandra explained. “Through various activities that are packaged more lightly, we hope that global tourists can more easily understand and appreciate Indonesian traditions.”

A Comprehensive Cultural Experience

Guests staying at The Apurva Kempinski can expect a multifaceted cultural experience that spans various artistic forms and culinary experiences. Unique elements of the program include ‘Suara Apurva’, a collaborative musical project with renowned Indonesian musician Indra Lesmana, which aims to introduce an accessible format of local music to visitors from around the world.

Vincent Guironnet, General Manager of Apurva Kempinski, stated that the campaign offers not just a display of Indonesia’s rich heritage but also invites the world to engage with it. “From culinary journeys to wellness programs and cultural collaborations, every element is designed to honor Indonesia’s history, celebrate the present, and inspire the future,” he said.

Luxurious Accommodations and Dining Options

The Apurva Kempinski boasts 465 rooms, suites, and villas, with over 60% featuring private pools. While the hotel’s exclusive accommodations come with a premium price tag, visitors to Bali do not need to stay overnight to enjoy the luxurious offerings at the resort.

One of the highlights for culinary enthusiasts is Koral Restaurant, which is celebrated as one of Bali’s finest dining establishments. Renowned for its exceptional gastronomical offerings crafted by One Michelin Star Executive Chef Jean-Baptiste Natali, Koral provides guests with an unforgettable dining experience set beneath a stunning aquarium dome. Reservations are highly recommended for this one-of-a-kind culinary adventure.

Recognizing Sustainable Hospitality

In late 2024, the Apurva Kempinski was honored with the title of Best Sustainable Hotel at the Ultimate Luxury Travel Related Awards (ULTRAs). In a statement following the recognition, Guironnet expressed his gratitude and pride, noting, “It is an honor for us to be recognized globally as a leader in sustainable hospitality. This achievement is a testament to our unwavering dedication to redefining luxury through a sustainable perspective.”

Conclusion

As the Apurva Kempinski launches the ‘Powerful Indonesia’ campaign, it reaffirms its role as a cultural ambassador for Indonesia while offering an immersive experience that promises to delight guests’ senses and enrich their understanding of the island’s vast cultural heritage. With its luxurious accommodations and dedication to sustainability, the hotel continues to be a beacon of excellence in Bali’s vibrant tourism landscape.